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Investing as Selective Sampling
How exposure to extremes drives returns
Hey Investors,
Many of you are engineers or scientists, so I want to frame this through a lens you already trust: statistics.
This isn’t about market narratives, stock picks, or forecasting skill.
It’s about sample size, variance, and why outperformance must look lopsided.
If you dislike statistical intuition, feel free to skip this one.
If you enjoy first-principles thinking, this framework explains far more about investing outcomes than most financial media ever will.
A brief review of statistics
In statistics, sampling is simple:
If you observe an entire population, you see the true distribution.
If you observe only a subset, you get an estimate of that distribution.
The estimate improves as the sample gets larger.
This is why large samples feel:
Stable
Predictable
Boring
And small samples feel:
Noisy
Unfair
Extreme
That’s not psychology.
That’s math.
Sample size controls variance — and extremes live in small samples
Here’s the key idea that matters for investing:
As sample size decreases, variance increases.
Smaller samples:
Deviate more from the population average
Contain more extreme outcomes (high and low)
Are where outliers show up
This is sometimes discussed under the “law of small numbers,” but the core point is simpler:
You don’t change the distribution — you change how much of it you’re exposed to.
Large samples dampen extremes.
Small samples surface them.
From random sampling to selective sampling
So far, everything assumes random sampling.
But in the real world — and especially in investing — sampling isn’t random.
Instead, we do something more interesting:
Selective sampling from a larger population
We:
Start with a large universe
Apply filters
Narrow the sample intentionally
Accept higher variance in exchange for exposure to extremes
This is the bridge to investing.
The S&P 500 is a very large sample
There are thousands of publicly listed U.S. stocks.
The S&P 500:
Selects 500 of them
Produces a large, stable sample
Approximates the overall market distribution
That’s why index funds:
Work extremely well
Deliver reliable, average outcomes
Smooth both winners and losers
They are doing exactly what large samples are supposed to do.
Venture capital is a much smaller sample
Venture capital operates on the same population logic — but with a much smaller sample size.
A VC fund:
Looks at thousands of startups
Invests in maybe 20–40
Expects most to fail or do “okay”
Relies on a few extreme winners to drive all returns
This works because returns follow power laws:
Losses are capped
Upside is unbounded
A tiny number of outcomes dominate the total
VCs aren’t trying to be right often.
They’re trying to be present when outliers occur.
My own portfolio follows the same pattern
When I look back at my own investing results, the distribution is always the same:
A few losers
Many average or market-like outcomes
A small number of exceptional winners
Only the exceptional winners beat the index.
Everything else just exists to:
Stay invested
Avoid catastrophic loss
Not cap upside
The portfolio outperforms because of variance, not despite it.
Most individuals can’t run a VC fund.
But angel syndication lets you replicate the structure:
Access a larger opportunity set
Make smaller bets across many deals
Accept that most won’t matter
Let a few outliers do the work
It’s not about prediction.
It’s not about hit rate.
It’s about constructing a sample that allows extreme outcomes to matter.
The mental shift
Indexing is large-sample thinking.
Outperformance comes from selective small-sample exposure.
You’re not trying to beat the market every year.
You’re trying to be positioned for the years — and the investments — that matter disproportionately.
That’s the pyramid.
That’s the funnel.
That’s the math.
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Wall Street Isn’t Warning You, But This Chart Might
Vanguard just projected public markets may return only 5% annually over the next decade. In a 2024 report, Goldman Sachs forecasted the S&P 500 may return just 3% annually for the same time frame—stats that put current valuations in the 7th percentile of history.
Translation? The gains we’ve seen over the past few years might not continue for quite a while.
Meanwhile, another asset class—almost entirely uncorrelated to the S&P 500 historically—has overall outpaced it for decades (1995-2024), according to Masterworks data.
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Wall Street won’t talk about this. But the wealthy already are. Shares in new offerings can sell quickly but…
*Past performance is not indicative of future returns. Important Reg A disclosures: masterworks.com/cd.


