Who Is It Really For?

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Happy New Year.

I had some time off over the holidays, and I noticed something about my daughter that I can’t stop thinking about.

Something felt off.

She barely touches most of the toys we buy her.

The bright ones.
The colorful plastic ones.
The ones with flashing lights and songs.

She couldn’t care less.

What she actually plays with

Things that aren’t toys at all.

A cardboard box.
A wooden spoon.
A bowl from the cabinet.
A broom leaning against the wall.

At first glance, these are the most boring “toys” imaginable.

Once I paid attention

A pattern jumped out.

All of these things have weight.
And more importantly, the weight isn’t even.

The toys we buy her feel weightless by comparison.

But the non-toys…

She can hold a wooden spoon at one end and feel the pull of the other.
She can tip a bowl and feel gravity working against her.
She can grip a broom and experience leverage.

They push back.

They give real feedback.

Then it clicked

The toys she ignores all have something in common.

They look exciting from across the room.

Bright colors.
Music.
Buttons.

They signal “fun” instantly—at least to a parent.

Because parents are the buyers.

And it’s much easier to sell what looks exciting
than to explain why something like weight or physical feedback matters.

Lights and noise tell a simpler story.
Even if it’s the wrong one.

I’d seen this before

This doesn’t just happen in the toy industry.

It happens in a lot of places.

Especially investment content.

Most investing media is designed to look useful.

Daily price movements.
Market predictions.
Biggest winners and losers.
Breaking news alerts.

It feels productive to consume.
It feels like you’re “staying informed.”

But just like flashy toys—

None of it teaches you how to actually invest well.

What bothered me most

Price predictions don’t build portfolios.
Daily fluctuations don’t create returns.
Noise doesn’t reduce risk.

They provide emotional relief, not results.

They’re designed for the buyer of the content—not the outcome the consumer actually wants.

Just like toys.

The part that stuck with me

The things that really matter—
weight, balance, fundamentals, incentives—

They’re quieter.
Less flashy.
And far more effective.

Whether you’re choosing toys…
or choosing investments.

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