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The other day, I was scrolling Instagram and saw a post that made me stop.

I read it once.
Then again.

It didn’t feel right—but it made me feel something.

So I did what most people do without realizing it:

I checked the comments.

I was looking for validation.
For someone to tell me, “Yeah, this is crazy,” or “No, this is wrong.”

Then I caught myself.

Instead, I screenshotted it and dropped it into my AI chat:

“Is this true?”

The answer:

Partially.
But framed to feel far more extreme than it actually was.

So I asked a second question:

“Why frame it this way?”

To trigger you.

We’re in an attention war

Not just geopolitically.

With our attention.

Every platform, creator, and media outlet is competing for one thing:

Your focus.

And the most reliable way to get it?

Not accuracy.
Not nuance.

Emotion.

Fear.
Anger.
Outrage.
Urgency.

Because those things make you stop scrolling.

They make you click.
They make you engage.
They make you come back.

Because attention isn’t just attention.

It’s money.

Every view, click, and comment turns into ad revenue, subscribers, and influence.

The more they can get you to react, the more valuable you become.

So the goal isn’t to inform you.

It’s to keep you engaged.

Here’s the real problem

The issue isn’t that the news is wrong.

It’s that it changes the timeframe you make decisions in.

And most bad investing decisions happen when you’re thinking in the wrong timeframe.

Most content is optimized for:

  • right now

  • maximum reaction

  • minimum context

But investing doesn’t work on that timescale.

It works on:

  • years

  • decades

  • slow changes in value

So you get a mismatch:

Short-term emotion driving long-term decisions.

That’s where things break.

Getting triggered isn’t harmless

When something hits you emotionally, your brain shifts gears.

You stop analyzing.
You start reacting.

That’s not a flaw—it’s biology.

But in markets, that instinct is often backwards.

It pushes you to:

  • sell when things feel scary

  • chase when things feel exciting

  • overreact to things that don’t matter

And it all feels justified in the moment.

A real example

If you’re retiring soon and worried about a market crash…

That fear is real.

But the response you’re being nudged toward probably isn’t.

Because the correct move wasn’t:

“React to headlines today”

It was:

“Adjust your portfolio years ago”

Shorten duration.
Reduce volatility.
Match assets to liabilities.

That’s not a media decision.

That’s a planning decision.

Being “informed” can make you worse

We’re taught that more information is always better.

In practice:

More information ≠ better decisions

Especially when it’s:

  • fragmented

  • emotional

  • constant

At some point, staying plugged in stops being awareness…

…and starts becoming interference.

Why it pays to be tone deaf

Being a little “out of the loop” isn’t ignorance.

It’s protection.

It protects:

  • your time horizon

  • your decision-making

  • your emotional state

It lets you think in years instead of days—
focusing on what something is worth, not what people feel about it today.

The shift

You don’t need to know everything that’s happening.
You don’t need to predict what comes next.
You don’t need to react to every new piece of information.

What you need is much simpler:

A process you trust more than the news cycle.

Because the people who win don’t process more information—

they ignore more of it.

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